Private Personal Training

San Mateo · San Francisco · Bay Area

Female-founded and NY Times-featured. Certified trainers specializing in women’s wellness, weight loss, and injury recovery.

17+
Years
NY
Times
Featured
4.9
Rating
1:1
Training
Book Free Consultation
How It Works

Getting Started

1

Free Consultation

Tell us about your goals and we’ll design your personalized fitness program.

2

Choose Your Schedule

Early mornings, lunch breaks, or evenings—we adapt to your lifestyle.

3

Start Training Your Way

Private studio, at your home, or online—choose the format that fits your life.

Book Free Consultation

Private Personal
Training

San Mateo · San Francisco · Bay Area

Female-founded and NY Times-featured. Certified trainers specializing in women’s wellness, weight loss, and injury recovery.

Book Free Consultation
Holly Roser Fitness featured in The Washington Post, People, Newsweek, The New York Times, USA Today, CNN, Cosmopolitan, Women's Health, and more

Holly Roser

Founder & Head Trainer

A unique training style and infectious spirit — featured on Dr. Oz, CNN, The New York Times, and The Washington Post.

With 10 certifications and over 17 years in the Bay Area and New York City, she developed the H Method, blending strength training, kickboxing, Pilates, and HIIT into workouts designed to challenge you and inspire real change.

Whether in the studio, at your home, or online — Holly’s certified trainers will know your goals, your body, and how to elevate your fitness — safely, strategically, and at your pace.

In 2014, Holly founded GirlFit, a nonprofit bringing health and confidence to underserved girls.

Learn more about Holly →

17+ Years

Experience

NY Times

Featured

10 Certs

Certified

4.9★

Rating

Holly Roser, founder of Holly Roser Fitness - certified personal trainer and sports nutritionist
Holly Roser training a client at Holly Roser Fitness in San Mateo

Holly Roser

Founder & Head Trainer

A unique training style and infectious spirit — featured on Dr. Oz, CNN, The New York Times, and The Washington Post.

With 10 certifications and over 17 years in the Bay Area and New York City, she developed the H Method, blending strength training, kickboxing, Pilates, and HIIT into workouts designed to challenge you and inspire real change.

Whether in the studio, at your home, or online — Holly’s certified trainers will know your goals, your body, and how to elevate your fitness — safely, strategically, and at your pace.

In 2014, Holly founded GirlFit, a nonprofit bringing health and confidence to underserved girls.

Learn more about Holly  →

17+ Years

Experience

NY Times

Featured

10 Certs

Certified

4.9★

Rating

Find Your Fit

Wherever you’re starting from — we have a program that fits.

Holly Roser kickboxing training session at San Mateo studio
Most Popular

Weight Loss

Results you can see and feel.

More than just burning calories — we combine smart training with sustainable habits to help you lose weight, build lean muscle, and actually keep it off.

Smart training
Sustainable habits
Lasting results

Complete Beginners

New to fitness? You’re in the right place.

No experience needed. We’ll build a program from the ground up — at your level, at your pace, and designed to grow with you.

Desk Job Recovery

Sitting all day takes a toll.

Tight hips, back pain, tech neck, low energy — we’ll undo the damage of desk life and rebuild the strength your body’s been missing.

Women’s Wellness

Your body. Your goals. Your timeline.

From menopause and hormonal shifts to pre/postnatal fitness, our trainers understand what women’s bodies need at every stage.

Athletic Performance

Ready to level up?

Sport-specific training that sharpens speed, power, and endurance. Whether you compete or just want to feel like you could.

Injury & Pain Management

Move without pain again.

Whether it’s chronic pain, a nagging injury, or post-surgery recovery — we’ll help you manage it, reduce it, and build strength around it safely.

50+ Strength & Vitality

Stronger at 55 than you were at 35.

Whether you want to keep up with your grandkids, train for a half marathon, or simply move through your day with more ease — we’ll design a program around your life and your goals.

Not sure which program is right for you? Let’s talk through your options.

Book Free Consultation
Holly Roser Fitness outdoor training session

Find Your Fit

Wherever you’re starting from — we have a program that fits.

Most Popular

Weight Loss

Results you can see and feel.

More than just burning calories — we combine smart training with sustainable habits to help you lose weight, build lean muscle, and actually keep it off.

Not sure which program is right for you?

Book Free Consultation
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Personal training at Holly Roser Fitness

17+

Years

4.9

Rating

121+

Reviews

Trusted across the Bay Area since 2008.

FAQ

Your Questions, Answered

How do I get started?+

Book a free consultation — it’s a quick 15-minute call where we learn about your goals, schedule, and preferences. From there, we’ll recommend a trainer and training format that fits your life. Your first session includes a complimentary movement screening to assess your mobility, strength, and any areas that need attention. No commitment required to get started.

Do I need to be in shape to start?+

Not at all. We work with every fitness level — from complete beginners who’ve never trained before to competitive athletes. Your program is built around where you are right now, not where you think you should be.

What happens during a free consultation?+

It’s a relaxed 15-minute phone call. We’ll ask about your goals, any injuries or health considerations, your schedule, and which training format interests you. By the end, you’ll have a clear recommendation and can decide if it’s the right fit. If you’d like to move forward, your first session includes a complimentary movement screening — a full assessment so your trainer can build a program around you.

Still have questions? We’re happy to help.

★★★★★ 4.9 · Free consultation + movement screening

Book Free Consultation
Personal training at Holly Roser Fitness

17+

Years

4.9

Rating

121+

Reviews

Trusted across the Bay Area since 2008.

FAQ

Your Questions, Answered

1
How do I get started?+

Book a free consultation — it’s a quick 15-minute call where we learn about your goals, schedule, and preferences. Then you’ll come in for a complimentary movement screening (30–60 min) where your trainer assesses your movement patterns and builds your custom program. No commitment required.

2
Do I need to be in shape to start?+

Not at all. We work with every fitness level — from complete beginners who’ve never trained before to competitive athletes. Your program is built around where you are right now, not where you think you should be.

3
What happens during a consultation?+

It’s a relaxed 15-minute phone call. We’ll ask about your goals, any injuries or health considerations, your schedule, and which training format interests you. Then we’ll schedule your free movement screening (30–60 min) — essentially a complimentary first session where your trainer assesses your body and builds your plan.

Still have questions?

We’d love to hear from you. Book a free call and we’ll walk you through everything.

Book Free Consultation

★★★★★ 4.9 · Free consultation + movement screening

Why Our Clients Stay

Reviews

Why Our Clients Stay

Free Movement Screening

We Don’t Start With a Workout.

We Start With You.

Your free movement screening assesses how you move, where you’re compensating, and the best path forward for you. 30–60 minutes that shape everything.

Personalized Program Built from your screening — not a template
Train Your Way Studio, in-home, or virtual — your choice
Specialized Expertise Women’s wellness, weight loss, injury recovery & more
Book Your Free Screening
Personal trainer working with client on TRX
4.9 122 reviews NY Times 17+ years
"Private Personal Training & Wellness | SF Bay Area & NYC | Personal Training "
Free Movement Screening

We Don’t Start With a Workout.

We Start With You.

Your Program Your Place Your Goals

Your free movement screening is 30–60 minutes that assesses how you move, where you’re compensating, and the best path forward for you. From that session, we build your personalized program, whether you train at our studio, in your home, or online.

Book Your Free Screening
Holly Roser
Fitness
Private personal training. Female-founded, NY Times-featured.
Contact
holly@hollyroser.com
info@hollyroser.com
650-307-5576
120 2nd Ave
San Mateo, CA 94402
Hours
Mon–Fri 6AM–8PM
Sat 8AM–4PM
Sun 8AM–3PM
Areas
Bay Area · NYC
Santa Barbara
The New York Times · Women’s Health · TIME · USA Today · CNN · Cosmopolitan
© 2026 Holly Roser Fitness. All rights reserved. · Privacy Policy
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Holly Roser Fitness
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